The 10 Least Wanted Co-Workers


The 10 Least Wanted Co-Workers by Jonathan Littman and Marc Hershon, co-authors of "I Hate People!"

You might be searching for a job -- or just trying to hold on to one for dear life. Times are rough, and not everyone's on their best behavior. But whether you're seeking employment or firmly ensconced in a solid position, one of your biggest challenges is navigating people at the office. People who stick their noses in your cube or trick you into doing their work; people who just have to tell you about some lame blog -- again.

In our book, "I Hate People! Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job," we call these people the "10 Least Wanted." Some drive you to distraction like water torture. Others may be fatal to your career.

Learn to identify them at a glance or a few words. Counter their productivity-sapping powers with our ready strategies.

1. Stop sign
People who always shoot down your ideas are not your friends. Devil's Advocate is another term for these naysayers. The larger your company, the more likely you'll run into Stop Signs who try to strangle your innovative ideas like weeds. Counter their negativity with invitations to do a "build." Respond with: "How might we make this work?" Or, "What changes might make this practical?" For those looking for a job, if your questions get quickly swatted down by your job interviewer, expect that job to be shackled by Stop Signs.

2. FlimFlam
FlimFlams have a gift for catching you off-guard and conning you into doing a favor that ends up being a time suck: taking on the client from hell or signing up for the business trip to Cleveland. The best defense is to request details: a page on the project in writing. When they balk, you balk. What's a good clue that the company you're interviewing with views you as a mark to be targeted? Pronouncements such as, "Employees here are very dedicated. This is a 24/7 company ..."

3. Bulldozer
They're bullhorns in meetings and are about as easy to stop as a freight train. The worst bulldozers are bullies. If they're co-workers and can't be avoided, you're going to need some muscle. "Unreasonable," is a good word for calmly responding to their assaults. Hold your ground with, "I won't be pushed around." Upon receiving a bullying e-mail, blind carbon-copy (BCC) the evidence to your boss or co-workers. If the Bulldozer is your boss, consider a new job -- or the fight of your life.

4. Smiley face
If the eyebrows and eyelids don't -- move, it's a phony smile. Odds are they've got something dastardly up their sleeve or are hiring you for a hellish job. Never smile back at a Smiley Face, especially in a job interview. Counter instead with a serious but thoughtful expression. If the Smiley Face happens to be a co-worker, ask what he's smiling about. That usually deflates the phony grin.

5. Liar liar
Technology has made it easy for workers to lie about not getting that e-mail or voice mail, leaving you holding the bag and covering up their errors. Again, a paper trail is a strong defense. You may also want to try the soft approach of a little truth encouragement to pierce the veil of deception: "George, help me make sense of these numbers." During a job interview, subtle questions can reveal whether you are about to enter a Liar Liar culture. "How has the company done financially the past few quarters?"

6. Switchblade
People who talk out of school are dangerous. Today they may be trashing your cubemate. Tomorrow they're dishing on you -- to the boss. The work place is a jungle. Be wary of those who may view you as a steppingstone to big game.

7. Minute man
They just want a minute of your time. And then another minute. Turn your back as often as possible on Minute Man. Look busy -- even if you aren't. If you can't close a door, hang a partial curtain at your cube entrance to ward off intruders or wear headphones. You'll know the Minute Men when you see them, that idle expression as they hang around trying to find any excuse not to work.

8. Know-It-None
Thanks to the Internet, Wikipedia and Google, you're likely surrounded by Know-It-Nones. "What's your source on that?" is often a good defense. Or a distracted, "That's interesting." A few well-researched questions about the history of the company during a job interview may often reveal you're about to enter a culture of Know-It-Nones. If they don't know the first thing about their own company, what does that say about their competence?

9. Spreadsheet
Find yourself filling out form after form during interview after interview? Beware. You may soon be surrounded by Spreadsheets. They hand you thick binders on company policies. The rules: everything you can't do. Now, every company needs its share of Spreadsheets to keep projects on track and dole out the resources, but some companies may squeeze so tight you can't breathe.

10. Sheeple
Sheeple love meetings. They only perform "approved work tasks," and are happiest when hiding in the herd. If your job interviews are conducted by more than one person, that's a sign you're about to be branded -- and sheared. Unless you want to sleep away the rest of your career, run from Sheeple as fast as possible.

Jonathan Littman and Marc Hershon are the co-authors of "I Hate People!" the new business book with attitude from Little, Brown & Co.

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8 In-Demand Associate Degrees

When students are planning their education, they often fall into the mindset that they either don't go to college or they get a bachelor's (or higher) degree. Associate degrees and certifications get lost in the shuffle, but they're worthwhile paths to many reliable, thriving jobs.

Associate degrees often get a bad rap from people who don't understand why you'd want to earn a two-year degree when it seems like bachelor's degrees are the way to go. But think about the benefits of earning an associate degree:

· It's cheaper than earning a bachelor's.

· You can earn an associate degree and start working while you're still in school for your bachelor's.

· You're trained to start working upon graduation at a higher salary than someone with a high school diploma.

· Many professions require associate degrees and relevant training, so other academic paths won't help you get the job.

As with other educational, training and certification endeavors, associate degrees are available for a variety of fields.

On this list, among the most sought after are in health care, but you can find programs in law and veterinary fields as well.

Here are eight occupations where an associate degree pays off:

1. Cardiovascular technologists and technicians
What they do: They work with doctors to diagnose various cardiac problems in patients using sonograms and other procedures. They also help treat patients and analyze test results to assess progress or discover other problems.
How to find accredited training programs: Commission on Accreditation for Allied Health Education Programs

2. Dental laboratory technicians
What they do: They create the various dental prosthetics (i.e., dentures and crowns) that dentists order for patients and ensure that the prosthetics will fit properly and function as necessary.
How to find accredited training programs: American Dental Association

3. Diagnostic medical sonographers
What they do: They use sonography (a process most people associate with pregnancy ultrasounds) to check for suspected medical conditions or to treat them.
How to find accredited training programs: Commission on Accreditation for Allied Health Education Programs

4. Forensic science technicians
What they do: Forensic science technicians gather and analyze items from a crime scene. Their evidence and reports help investigators understand what happened and who was involved.
How to find accredited training programs: American Academy of Forensic Sciences

5. Occupational therapist assistants
What they do: They ensure patients are following the orders of the occupational therapists and assist them with their exercises. Assistants record the patients' progress so that the occupational therapists can see if the exercises are working or need to be adjusted.
How to find accredited training programs: American Occupational Therapy Association

6. Paralegals and legal assistants
What they do: Paralegals and legal assistants assist lawyers in a variety of ways, from preparing for closing arguments to performing research. They're not allowed to perform certain tasks reserved for lawyers, but they are involved in many aspects of legal proceedings.
How to find accredited training programs: American Association for Paralegal Education

7. Physical therapist assistants
What they do: Assistants help physical therapists with patients who are dealing with an injury or physical ailment. They assist patients with their exercises or prepare equipment for the physical therapist.
How to find accredited training programs: American Physical Therapy Association

8. Veterinary technologists and technicians
What they do: Veterinary technologists and technicians are supervised by veterinarians and perform routine medical exams and tests on animals.
How to find accredited training programs: American Veterinary Medical Association

Anthony Balderrama is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. He researches and writes about job search strategy, career management, hiring trends and workplace issues. Follow him on Twitter at twitter.com/abalderrama.

by Anthony Balderrama, CareerBuilder writer

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10 Best-Kept-Secret Careers

Job seekers in today's economy are all familiar with the difficulty in finding a job. Adding to that difficulty is the fact that many job seekers are competing for the same positions and job titles.

Perhaps the secret to finding a job in this competitive market is looking for work in a field that not many people know about. Do such industries exist? Absolutely -- you just need a little help in finding them.

U.S. News and World Report compiled its annual "Best Careers" report and this year added something new. It profiled 10 jobs that scored just below best-career level but that – because they're little-known – may offer greater opportunities for job seekers.

Here are 10 of the best-kept-secret careers, in alphabetical order, according to U.S. News and World Report:

1. Accent-reduction specialist
What you do: Trying to understand and communicate with people who have heavy regional or foreign accents can be difficult and frustrating. Whether your accent is from Brooklyn, India or the Southern United States, accent-reduction specialists will work with you to help you communicate more clearly and effectively.
What you need: A master's degree or Ph.D. in speech-language pathology, a state-issued license in speech-language pathology, a specialty credential in accent reduction or English as a second language training.
Salary*: N/A

2. Casting director
What you do: You cast all of the actors in commercials, movies, plays, etc., from the leading role to the hundreds of extras. You'll schedule auditions, read scripts, talk to agents and help actors relax in their auditions. Casting directors typically work alongside directors and producers to find the right person for a role.
What you need: No formal training is required, but experience is vital. Many start out as interns or in an entry-level position as an assistant in a talent agency or as a casting assistant. A background in arts, English, film or theater is helpful.
Salary: $42,333

3. Child-life specialist
What you do: In this rewarding field, you'll work with sick children and their families in hospitals, hospices or programs for children with serious diseases. You'll determine the medical and emotional needs of children and support them, whether it's creating games and activities, helping to get them comfortable in their surroundings, or role-playing scary medical procedures. You'll also help support the patient's family.
What you need: A bachelor's degree in a related field and one year of experience working with hospitalized children.
Salary: $43,997

4. Creative perfumer
What you do: Without getting too technical, you'll mix several scented chemicals to concoct the perfect fragrance. It can take hundreds of trials and consumer testing to get it just right.
What you need: A good nose, lots of patience, experience and an education at perfumery school. It takes about seven years to train as a perfumer, and about 10 years before you are considered a qualified perfumer.
Salary: $21,791

5. Orthoptist
What you do: Orthoptists provide vision training for patients with correctable vision defects like a cross or lazy eye. They measures visual acuity, focusing ability and eye-motor movement, then work with ophthalmologists (eye doctors) to create treatment plans for the patient.
What you need: A combination of more than one year of directly related training and/or experience; two years of post-bachelor's training is typically required.
Salary: $40,280

6. Orthotist/prosthetist
What you do: Help patients with partial or total absence of limbs by either creating a custom-designed orthopedic brace (orthotist), or designing and making custom-fit artificial limbs (prosthetist).
What you need: A combination of more than four years of directly related training and/or experience.
Salary: $58,134

7. Program analyst
What you do: Also called a management analyst, you'd work in federal and local governments, providing information on the most effective way to carry out a project or procedure. The job involves gathering and analyzing lots of data, in addition to writing reports outlining the information you found.
What you need: A master's degree in public policy is preferred, but a bachelor's degree and experience is standard.
Salary: $63,610

8. Program evaluator
What you do: You'll evaluate several different programs, making suggestions about changes to make them better, or whether they should even continue. You'll switch programs every few weeks (or whenever you are done evaluating), so you'll get to work with a variety of clients, whether it's a nonprofit, a company or a government initiative.
What you need: A bachelor's degree is sufficient, although some evaluators have a Ph.D. from specialized training programs.
Salary: $56,647

9. Prospect researcher
What you do: True to their job title, prospect researchers identify prospective donors who are likely to contribute to a cause. Typically employed by nonprofit organizations, they find people who have donated to similar causes in the past and dig up detailed information about them to help solicitors maximize the donation.
What you need: N/A
Salary: N/A

10. Surgical technologist
What you do: Essentially, you will scrub into surgeries and assist surgeons, nurses and other operating room personnel by arranging equipment and supplies, placing patients on the table and handing the surgeon his tools. "Scalpel!"
What you need: Training programs last nine to 24 months and lead to a certificate, diploma or associate degree.
Salary: $33,777

*Annual salaries according to CBSalary.com, powered by Salary Expert

Rachel Zupek is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. She researches and writes about job search strategy, career management, hiring trends and workplace issues. Follow her on Twitter: https://twitter.com/CBwriterRZ.

by Rachel Zupek, CareerBuilder.com writer

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Discover Your Passions to Find the Right Job


Discover Your Passions to Find the Right Job

We've all heard the bad news about the challenging odds that today's job seekers are up against. Unemployment rates are high and competing for a position with so many other skilled workers can feel a bit like being a rookie basketball player on the court with Kobe Bryant. So what can you do to stand out among all of the other candidates competing for positions today? Tap into your passions!

In order to find the right job, it's essential to understand the kind of worker you are and the internal drivers that provide you with a sense of satisfaction and fulfillment. Operating from your passions will not only make you shine during the interview process, it will allow you to soar once you've landed the job. Passion is what we can combine with our skills to deliver great results and at the same time find meaning in our work. So, rather than adopting the mind-set that you're looking for a job, and concentrating solely on the title and job description, why not focus instead on whether the position will offer an outlet for your passions? It might open up new possibilities in your job search.

Purpose Linked Consulting has identified 10 "Passion Archetypes," or styles of passion that workers demonstrate. They are specific and measurable personality characteristics described in "The Purpose Linked Organization" (McGraw-Hill, 2009), which offers free access to the customized Passion Profiler tool that will help you identify your individual purpose and distinct Passion Archetype:

· The Builder: This is an archetype that welcomes opportunities to construct new business or build a new function on an open landscape. Builders love uncharted territory and work best with an established goal and a clean sheet of paper; they require the freedom to create their own blueprint for achieving objectives. Builders are relentlessly results-oriented drivers of the business and are often natural leaders.

· The Transformer: This archetype thrives in chaos and change. Transformers identify and embrace possibilities for improvement in the business, the environment or in others. They rarely wait for change to happen, but instead seek to orchestrate change and may become bored when things remain the same.

· The Processor: Quality-oriented and analytical, Processors enjoy sifting through information and data to see what it reveals. They often anticipate what course corrections are needed based on their interpretation of information, saving themselves or the organization from serious mistakes.

· The Altruist: With a strong passion for doing work that benefits society or contributes to the higher good of the organization, the Altruist often acts as the company's moral compass. Altruists will challenge the organization to make decisions that positively impact the larger world.

· The Healer: This archetype takes personal responsibility for helping others navigate through their pain. Healers can be found working behind the scenes in an organization, offering advice and counsel to co-workers, as well as in traditional health-care roles. They are likely to be the first to identify dysfunction in the organization and step forward with a remedy.

· The Connector: With a passion for communications, negotiation and building bridges between people and needs or between problems and solutions, the Connector is the architect of relationship. Connectors seek common ground on which issues can be resolved and individuals brought together.

· The Creator: Like the Great Masters, Creators take the concepts in their minds and translate them into a form that others can appreciate. Creators focus intently on the aesthetic, and look for beauty and functionality in whatever they manifest through their work. They are the artisans of the organization.

· The Teacher: These individuals are promoters of learning and avid seekers of knowledge. Teachers can be counted on to help others develop, to translate new information in ways that make it easily understandable and to share all that they know within their area of expertise.

· The Discoverer: Discoverers are the explorers of the organization. They enjoy designing experiments or approaches that will help uncover a hidden truth. They are often innovators who enjoy solving challenging puzzles.

· The Conceiver: Big-picture intellectual acrobats, Conceivers consistently push the edges of the envelope of thought and are likely to be the ones with the crazy idea that contributes to a breakthrough product, service, process or strategy. Because of their expansive thought patterns, they may resolve challenges while others are still grappling with understanding the question.

It's a startling fact that most of us spend more 84,000 hours of our lives at work -- and in these economic times, organizations are asking employees to deliver even more. So, why not make the most of that time by building a career in which you can thrive? Applying passion and skill at work is the winning formula that can make the difference between a just having a job or a creating a lifestyle.

Alaina Love is a business consultant, writer, speaker and the president of Purpose Linked Consulting, a leadership and organization development firm. She is co-author of the new McGraw-Hill book "The Purpose Linked Organization: How Passionate Leaders Inspire Winning Teams and Great Results." She is also the author of "Leading With Purpose," a monthly column for BusinessWeek.com.

by Alaina Love, co-author of "The Purpose Linked Organization"

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Should You Try Self-employment? 12 Things to Consider

Many people dream of someday being the boss -- by being self-employed. But how do you know if self-employment is right for you or not?

On the plus side, being self-employed may allow you some more flexibility and freedom to make your own decisions -- and if you work from or near home, a better commute. But there are negatives, too. Self-employment can involve stress, unpredictable income, risk -- and the challenge of obtaining benefits like health insurance on your own. Think of the pros and cons this way: If you're self-employed, you can decide when and if to take a vacation day -- but no one will pay you if you do.

If you're thinking about working for yourself, it's a good idea to talk to other people who have (or have had) a business similar to the one you're trying to start. And you'll want to do lots of research -- both into the market you're considering entering and into general small-business topics such as record-keeping and tax obligations.

Even if you're simply considering starting a one-person business doing the kind of work you already do -- say, starting your own business as a handyman or graphic designer after doing that kind of work as an employee for years -- you still need to educate yourself about the practical realities of self-employment. Here are 12 questions to consider:

1. How flexible are you -- and how comfortable are you with uncertainty? How do you feel about having a wide range of tasks in your work?

2. How high are your fixed expenses -- and what kind of financial safety net and resources does your household have (such as savings or income from a spouse's job)?

3. Is the market you plan to enter growing over the long term?

4. Who will your competitors be, and what will be your competitive advantage -- the thing that makes you stand out in the marketplace?

5. How do you feel about selling and marketing for yourself and your business?

6. How can you test your business ideas? Are there ways you can first test your business model -- the way you think your business will make money -- to get a sense of whether it will work?

7. Are you self-motivated and self-disciplined?

8. Have you educated yourself about small-business topics and resources?

9. Do you have an estimate of how much money you'll need to start your business and pay living expenses while your business is getting launched? Do you have that capital? If not, how might you obtain it? What will you do if your expenses are significantly higher or income significantly lower than you forecast?

10. Who do you know (former colleagues, friends, family, community members) who might be helpful to you as you seek to get your business started?

11. What will you do for health insurance?

12. Are you familiar with the licenses, permits, and insurance you may need for the type of business you'll be starting? Do you understand the tax and record-keeping responsibilities you'll have?

Don't have all the answers to those questions? Don't despair. There are lots of resources out there that can help educate you about starting your own business. SCORE (www.score.org) is a nonprofit association that provides free advice to people thinking about starting a business, and Small Business Development Centers around the United States also offer information and resources for people who own or are starting a small business. You can find out more about the SBDC program on the Web site of the U.S. Small Business Administration (www.sba.gov).

As you explore self-employment topics, keep in mind that, if you are currently out of work and job hunting, you may be interested in transitional self-employment --- even if your long-term goal is to find your next full-time job. In an uncertain economic environment, organizations may be slow to hire full-time workers -- but still have work that needs doing. As a result, you may in some cases be able to find project or freelance work in your field, as a self-employed independent contractor, more quickly than you can find a full-time job.

While transitional self-employment may not be ideal if you're seeking a full-time job, project work can help you bring in income, make contacts and build additional skills while you're job hunting. So even if self-employment isn't right for you in the long-term, it can sometimes be helpful in the short-term, during a job search.

Martha E. Mangelsdorf is the author of the book "Strategies for Successful Career Change: Finding Your Very Best Next Work Life" (Ten Speed Press/Random House). Portions of this article are adapted from a chapter in "Strategies for Successful Career Change" called "Is self-employment right for you?" Mangelsdorf is a former senior editor of the small-business magazine Inc.

by Martha E. Mangelsdorf, author of "Strategies for Successful Career Change: Finding Your Very Best Next Work Life"

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What's Your Job Search Style?


What's Your Job Search Style?

When it comes to the job search, some people overanalyze every step they take. Others don't think at all, taking one risk after another and hoping for positive results. In short, everyone has a particular style when it comes to how they participate in the job search process. Knowing what that style is can help job seekers utilize their strengths and improve their weaknesses to find good jobs more quickly.

John Liptak, author of "Career Quizzes," divides job seekers into four categories: doers, preparers, energizers and thinkers. In his book, he emphasizes that none of the styles is any better than the other.

"The best job search strategy is the one that incorporates the best parts of your strongest style along with strategies you can learn to implement from weaker styles," Liptak says.

To discover which style best describes you and learn how to improve your performance in the job hunt, check out the descriptions and tips below, as outlined in Liptak's book.

The doer
Do you thrive on competition? Operate on a high-stress level? Continue pursuing something even though you've already been told "no"? If so, you may be a doer, Liptak says.

"People with a 'doer' job search style tend to be action-oriented, assertive and stick with a task until it's finished."

Doers and the job hunt:
· Excel at selling themselves, following through on job search activities, building their network and trumpeting their skills and experiences.
· Prefer aggressive job search strategies, such as directly calling an employer.
· Tend to lose patience with the job search.
· Sometimes come across as pushy or forget to listen during a job search interview.

How doers can improve their job search strategy
· Learn to know when assertiveness is detrimental to job search efforts.
· Think before acting to avoid alienating employers.
· Strive to relax and be patient.
· Develop a portfolio of accomplishments to show employers.
· Create a great résumé and cover letter to show prospective employers.

The preparer
Preparers are generally well-organized, adept planners who find comfort in routine and prefer to keep a low profile, Liptak says.

"They carry out their well-designed plans in a thorough and persistent manner, although often without any outward show of enthusiasm. Their fear of change can become debilitating, but in a stable and predictable environment, they are friendly and warm and have a tremendous desire to succeed."

Preparers and the job hunt:
· Remain calm in the job search and take rejection in stride.
· Tend to be responsive listeners with an easygoing nature and affable personality that makes for a comfortable interview environment.
· Sometimes struggle to sell themselves because they lack assertiveness.
· Inclined to rely too heavily on the visible job market, prompting them to underutilize more aggressive techniques like phoning employers or building a job search network.

How preparers can improve their job search strategy
· Become more assertive in self-marketing.
· Learn to never take "no" for an answer.
· Build a network of potential employers.
· Strive to enjoy talking with prospective employers.
· Take action after thorough preparations.

The energizer
Liptak describes energizers as the "free spirits" of the job hunt, because they tend to be adventurous risk-takers. "Unlike preparers, energizers have a high energy level and a great deal of enthusiasm, although they often need help channeling their energy in constructive ways. Energizers get along well with almost anyone, enjoy a variety of tasks and are open to change," Liptak says.

Energizers and the job hunt:
· Generally willing to use all job search methods and will even discover their own innovative strategies.
· Often viewed as charismatic and enthusiastic during interviews, provided they aren't seen as hyper or chaotic.
· Have difficulty organizing job search campaigns, because they can sometimes be impulsive and careless.
· Excellent networkers, but tend to have difficulty translating their energy and enthusiasm to paper. Thus, they tend to excel in interviews, provided they haven't been screened out by a sloppy résumé or lack of attention to detail.

How energizers can improve their job search strategy
· Learn to curb impulsiveness.
· Appreciate the value of tools such as résumés, cover letters and employment applications (and working to make them professional).
· Learn not to be sensitive to criticism and rejections.
· Use creativity to find ways to impress employers.
· Mind the small details of an effective job search campaign (such as keeping track of résumés sent out, replies from prospective employers, interview dates and follow-up activities).

The thinker
"Thinkers are logical in all that they do -- the Mr. Spocks of the job search style universe," Liptak says. He goes on to describe them as perfectionists who are generally willing to spend a great deal of energy to complete projects and get them right. Liptak adds that thinkers often get bogged down in details and fail to "see the forest for the trees."

Thinkers and the job hunt:
· Tend to prefer traditional job search methods, such as mailing out a résumé rather than directly calling an employer.
· Are highly skilled at résumé and cover letter writing and preparing for interviews.
· Tend to become overwhelmed by the insignificant aspects of the job search and lose sight of the big picture.
· Sometimes come off as reserved and unenthusiastic during job interviews.

How thinkers can improve their job search strategy
· Rely less on logic and more on gut feelings.
· Be less critical.
· Be more flexible.
· Be more aggressive with employers.
· Develop a network of prospective employers.
· Don't overanalyze the minor details of a job search campaign.

Selena Dehne is a career writer for JIST Publishing who shares the latest occupational, career and job search information available with job seekers and career changers. She is also the author of JIST's Job Search and Career Blog (http://jistjobsearchandcareer.blogspot.com/).

by Selena Dehne, JIST Publishing

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What Do You Have in Common With Coca-Cola, the iPhone and Angelina Jolie? Having a Personal Brand Can Get You a Job by Dan Schawbel, Author of "Me 2.0: Build a Powerful Brand to Achieve Career Success"

The Bureau of Labor Statistics reports that the national unemployment rate is 9.4 percent and since the end of 2007, the number of unemployed people has increased by a whopping 7 million, which means 14.5 million Americans have lost their jobs to date.

Whether you're a recent college graduate or an experienced veteran, these numbers are intimidating, but you can't lose hope. A recent Careerbuilder.com survey states that 41 percent of workers who were laid off from full-time jobs found a new full-time position.

The jobs are out there, but the way in which you search, discover, apply and interview for these positions has changed over the past few years. The best way to get a job now is by building your own personal brand, becoming known for a specific expertise and then networking your way into your desired job -- not just one that will pay your bills.

Americans love brands, and well-known brands can command premium prices and more respect and have greater opportunities than competitors. Just like Coca-Cola, the iPhone and Angelina Jolie, you are also a brand and can become a rock star in your industry.

Personal branding, by definition, is the process by which you market yourself to your audience. When it comes to the online world, personal branding has become more noticeable. You can have a social network profile, just like any celebrity, company or product. Social networks and blogs are free to start, and allow us to make a name for ourselves, at the cost of our time.

5 tips for building your personal brand

1. Claim your name
Just as in the domain-name craze, people are rushing to social networks to register their user names. If you wait too long, someone who shares your brand name will take what you think is rightfully yours. Aside from registering yourname.com, you'll want to create your Google profile (google.com/profiles), own your Twitter handle (twitter.com/yourname), your LinkedIn profile (linkedin.com/in/yourname) and other social networks in your industry.

2. Establish your profiles
Just having profiles won't give you much traction in the job market. By having a branding strategy, which states what you want to become known for, your expertise and what you're passionate about, you can fill out your profile information with confidence. You want people to know that you're looking for a job and details about what type of job you're interested in. This is something you want to highlight in your profiles.

3. Have a consistent brand presence and promise
Don't just brand yourself for the sake of doing it or you won't get any results, nor will it be authentic. Instead, focus on what makes you remarkable, and consistently promote it on all of your Web sites. This means that you want to use the same picture, brand name and positioning on everything that you touch, both online and offline. By doing this, people will be able to follow your digital tracks and offer you targeted job opportunities.

4. Build your network before you need it
This may be an old saying and cliché, but it works just the same online, with collecting Twitter followers, LinkedIn contacts, Facebook friends and blog subscribers. You never know when someone you know or don't know can help you get a job. "If you want to find your dream job, you better start building your network through Twitter, LinkedIn and blogging," says Ryan Healy, co-founder of BrazenCareerist.com.

5. Conduct a people search
Of course you should apply to jobs on sites like Careerbuilder.com, but there are other strategies you can use in combination. First, you need to name the top three to five companies where you want to work. Second, use social networks to find people who work for those companies. Finally, build a relationship with those individuals by joining their community, asking for an informational interview and then for a job. "I like to think of Facebook, LinkedIn and other social networking sites as like virtual cocktail parties -- when you interact and socialize online, you meet people who can open all kinds of doors for you, including job leads," says David Meerman Scott, author of "The New Rules of Marketing & PR."

The result of building your personal brand is employers coming after your experience, instead of you just applying for jobs and waiting for an answer. You are empowered right now to make a difference in your life and get the job of your dreams. Take a giant leap today and get started!

Dan Schawbel is a personal branding expert for Gen-Y. He is the author of "Me 2.0: Build a Powerful Brand to Achieve Career Success" (Kaplan, April 09), as well as the publisher of the award-winning Personal Branding Blog and Personal Branding Magazine

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